Energy and government, 2024
GACN
The public website for the company that manages Nigeria's entire domestic gas supply.
- Client
- Gas Aggregation Company Nigeria LTD/GTE
- What we did
- Designed and built the website
- How long it took
- 14 weeks
- See it live
- gacn.com
GACN manages Nigeria's domestic gas supply for the federal government. We rebuilt its website so it speaks clearly to gas suppliers, power stations, factories that buy gas, and regulators, all at the same time.
GACN sits at the centre of Nigeria's domestic gas market: buyer requests, allocation, Gas Sale and Aggregation Agreements, escrow for sellers. Its audience is Gencos, gas-based industries, distribution companies, ministries and international partners. The old site read like a brochure. It needed to read like national infrastructure.
What made this hard.
One site had to serve five very different groups who all want different things: gas suppliers, power stations, factories that buy gas, government regulators, and journalists.
Heavy legal and technical material, including the Petroleum Industry Act and the rules on domestic gas supply, had to become findable and readable without losing any of its accuracy.
It had to carry the authority of a government body, while still making sense to international investors reading it for the first time.
How we approached it.
Audience-first information architecture
We wrote down every question each group arrives with, then built the site around those questions rather than around GACN's internal departments. A supplier, a factory buyer and a journalist each get a straight path from the homepage to the document, the process or the person they came for.
An editorial system, not a set of pages
News, publications, tenders and staff profiles all follow set templates. The communications team can publish anything without a designer involved, and the site still looks the same six months later.
Institutional visual language
Deep navy, restrained green and large industrial photography give it weight. Sharp lines and a strict grid do the rest. The design stays out of the way of the subject.
Performance across real Nigerian networks
We compressed the images hard and load nothing that is not needed straight away, so the site stays fast on slow mobile connections. That is how most of its Nigerian audience arrives.
What changed as a result.
One place to go, instead of the same information scattered across several.
The communications team publishes news and tender notices themselves, with no developer in the queue.
A site that holds its own next to those of GACN's international partners and member companies.
- Design System
- Responsive Web
- CMS
- Performance Engineering
- SEO